Our participation in the Gourmets Show has been an exceptional opportunity for
consolidate our position as a benchmark for high-yield, reduced-yield cured ham
in salt. During these days, we have shared with the professional and general public the
The result of 38 years of experience, innovation and commitment to quality,
well-being and a new way of defining the flavor of ham. The fair has consolidated
as a key meeting point, which has allowed us to strengthen ties with
collaborators, distributors and colleagues in the sector, in addition to continuing to learn and
growing alongside the major brands on the national and international gourmet scene.
The balance couldn't be more positive. We left Madrid strengthened and with a great
renewed enthusiasm. The interest generated by our products has exceeded our expectations
expectations, especially with regard to consumer-oriented lines
conscious and healthy lifestyles. This confirms a trend we have been following
time observing: cured ham, well prepared, with less salt and of high quality,
is beginning to take its rightful place in the healthy world as well.
Hesitate to call us in the national media as the “athletes' ham” has
all the sense.
One of the main objectives of our participation in this edition was, precisely,
That: to vindicate the role of our cured ham as an ally in balanced diets
and in the sports environment. We have the support of the UCAM and our Chair
with innovation, health, and sports. We have achieved this through scientific analysis
rigorous, meetings with nutritionists and participation in sporting events
reference as the next Fuente Álamo Triathlon, transmit the properties of
our product.
Our 50 % Duroc ham is here to stay. From a rigorous selection,
following strict controls of the curing process and a careful reduction of
salt, making it an ideal option for those who want to take care of themselves without giving up
maximum flavor. Added to this is the Animal Welfare certificate, which not only guarantees
our good practices, but it also strengthens consumer confidence, which is increasingly
conscious and demanding.
Constant communication in different media, both sectoral and in scope
local and national, help us to highlight the healthy nature of our ham.
Collaborations through actions in sports centers, with institutes of
research, presence at healthy eating events and communication
direct, visual, and educational on social media. We highlight specific benefits
such as its high protein content, its low fat content and its reduced amount of
salt. In addition, we have opted for new formats and product lines that respond to
the needs of an increasingly broad and diverse demand.
From the Region of Murcia, we work every day to ensure that the products of our land
have the prominence they deserve in haute cuisine. We are proud to
to be ambassadors of our region, and that is why we take care of every detail of both the origin and the
process as the way we tell what we do. Currently, we export to
numerous European countries such as Germany, the Netherlands and France, as well as markets

as demanding as Japan, Singapore or Australia, without forgetting our presence in the United Kingdom
United. Our vision is global, but without ever losing the local essence that defines us.
For 2025, our expectations are ambitious. We are living in a time of
consolidation, but also opening to new horizons. We want to continue
growing, expanding channels, reinforcing our message of health and sustainability, strengthening
strategic agreements and further boost investment in R&D. At Aromais we like
say that we make happiness, in the form of ham.
Juan Ramón Arias Aldana
General Manager of AROMAIS